III.
INFORMATION TECHNOLOGY (IT)
Group Planning Session
ISF 2001 - Indore, India
(a) UTILIZE INFORMATION TECHNOLOGY
TO ADVANCE NEEDS OF SOYBEAN INDUSTRY
1. Increase farmer’s production of soy through
enhanced yields and more hectares planted.
2. Help farmers maximize profits by
buying inputs cheaply and efficiently and then marketing product at best prices.
3. Increase internal demand for soy in India.
(b) FOCUS ON IT FOR FARMERS BUT
SUPPORT NEEDS OF RESEARCHERS, INDUSTRY, STUDENTS AND EXTENSION
1. Narrow the “technology gap” to increase farmer’s production
of soybean. Utilize internet when possible but draw on other technologies
as appropriate
2.
Support researcher’s IT needs in their efforts to develop new
varieties, fertilizers, and treatments of pests and pathogens.
3. Support needs of industry to
process soy and to develop and market new soy products for human and animal
consumption.
4. Create public awareness of the
health and nutritional benefits of soy and its practical uses in the home.
5. Educate Extension staff and students in Ag Education programmes about soy
production and nutrition
(c)
STRATEGIES
1. Develop a printed Soy Handbook for farmers along with an
interactive companion web site. Web site will provide value-added features such
as Ask the Expert service, FAQ archives, digital library, decision aids and
databases.
2. Utilize e-mail and other electronic messaging options to deliver timely
information during the growing season. Scouting reports on diseases and pests
and prediction of climate and monsoons.
3. Develop a special web site
for researchers providing a soy “knowledge-base” and a researcher
communication system.
4. Develop a special web site
addressing needs of the Soy Industry.
5. Utilize web sites, e-mail and
other technologies to help market soy and soy products to the general public.
6. Utilize web sites, e-mail and
other technologies to help train Govt. Extension staff to help farmers run
profitable operations.
A
detailed Action Plan to implement IT Recommendations follows.
INFORMATION TECHNOLOGY ACTION PLAN FOR INCREASING PRODUCTION OF SOYBEAN IN INDIA
PRIMARY GOAL
Utilize IT to help farmers maximize
profits by buying inputs cheaply and efficiently and then marketing product
at best prices.
THRUSTS
Individual Farmers
Narrow the technology gap by
communicating over the internet and other appropriate technologies to
increase farmer’s production of Soybean within context of cropping system
by increasing yield and number of hectares planted
Soy Researchers
Support testing of new technologies for
the farmer such as hybrids, fertilizers, and IPM
Soy and Feed Industry
Support needs of industry to
process soy and to develop and market new products
General Public
Create awareness of the health and
nutritional benefits of soy as well as practical uses of soy in the home
kitchen
Government Extension
Educate Extension staff to help
farmers maximize profits and to create public awareness of soy and soy
nutrition
OBJECTIVES
Individual Farmers
1. Develop Online Soy Handbook (SOYport)
2. Provide timely seasonal information
(SOYnet)
Soy Researchers
Develop a special web site for researchers, including:
1.
Soy “knowledge-base” (SOYbase)
2. Communications system for researchers allowing exchange on all facets of soy research (SOYcom)
Soy and Feed Industry
Provide guidelines for preparing soy
for feed (raw, boiling, processed)
General Public
Work with marketing experts to
develop prototype marketing campaign targeting likely demographic groups
Develop liaisons with food
distributors and supermarkets to carry and promote products
Government Agencies and Extension
Work with Govt. to make available data on Climate, Weather, Soil and other kinds of existing public domain information.
“Train the trainers” for
effective management of weeds, insects and diseases.
SOPA
Form Strategic IT planning group to
guide implementation of Action Plan, evaluate results, and develop a Phase
II programme (SOPA IT)
JGS & PB (MSSRF, Chennai)
June 30th, 2001